Table of Contents

1. Eligibility
2. Challenge Period and Judging Period
3. How to Enter; Submission Guidelines and Requirements
4. Intellectual Property Rights
5. Display of Submissions
6. Judges and Winner Selection
7. Verification of Potential Winners
8. Prizes and Award Ceremony
9. Entry Conditions, Release, and Indemnification
10. Publicity
11. No Endorsement
12. General Conditions
13. Disputes; Governing Law; Choice of Forum
14. Privacy

1. Eligibility

1a. Eligible Individuals and Entities:
The Challenge is open to:

  • Individuals: Malaysian citizens or permanent residents who are at least fourteen (14) years old at the time of entry
  • Corporations (including not-for-profit corporations and other non-profit entities) or organizations that are incorporated in Malaysia, have been duly organised and validly exist, and maintain a primary place of business in Malaysia

Individuals, organisations or teams must register to participate in The Challenge. Individuals may form teams (comprised solely of individuals) to enter The Challenge, provided that each member of a team is independently eligible in accordance with these eligibility requirements. Individuals submitting on behalf of teams or organisations must meet the eligibility requirements for individual contestants. An individual may join more than one team and/or organisation.

1b. Ineligible Individuals and Entities:

The following individuals and entities are not eligible to participate in The Challenge:

  • The administrators and any advertising agency or other company or contractor involved with the design, production, promotion, execution, or distribution of The Challenge;
  • Any parent company, subsidiary, or other affiliate of any entity described above;
  • Any employee of the entities described above (and their respective parent companies, subsidiaries, and other affiliates) and any member of such employee’s immediate family or household;
  • Any individual involved with the design, production, promotion, execution, or distribution of The Challenge and each member of any such individual’s immediate family or household;
  • Any judge (as described in Section 6), any member of a judge’s immediate family or household, and anyone who otherwise has a familial or financial relationship with a judge;
  • Any entity or individual in whom a judge has a personal or financial interest or for whom a judge is an employee, officer, director, or agent;
  • Any company or individual that has a material business relationship or affiliation with any judge;

For purposes hereof, (a) the members of an individual’s immediate family include such individual’s spouse, children and stepchildren, parents and stepparents, and siblings and stepsiblings, and (b) the members of an individual’s household include any other person that shares the same residence as such individual for at least three (3) months out of the year.

By submitting an idea, all contestants certify they meet these eligibility requirements. If they become aware they may no longer meet any of the eligibility requirements of this section, contestants agree to notify the administrators immediately by email at

The Challenge is subject to all applicable Malaysian laws and regulations. Participation constitutes the contestant’s full and unconditional agreement to these Official Rules and the Administrators decisions, which are final and binding in all matters related to The Challenge. Eligibility for a prize award is contingent upon fulfilling all requirements set forth in these Official Rules.

2. Challenge Period and Judging Period

The Challenge submission period begins on 14/11/2012 at 12:00 pm and ends on 24/12/2012 at 7:00 pm (the “Challenge Period”). A computer specified by the Administrators, in their sole discretion, set to Malaysian Time, is the official time-keeping device for this Challenge.

The approximate dates for the judging are between 25/12/2012 and 15/01/2013. These dates are approximate and are subject to change at the discretion of the administrators.

3. How to Enter; Submission Guidelines and Requirements

3a. How to register:

To register, Contestants must visit and complete the registration form. The contestant must complete all these steps during The Challenge period.

Registration is free.

After the Contestant registers, the Contestant must verify the email address provided by the Contestant via the registration email sent to the email address entered in the registration form. Once registered, Contestants will be able to enter design ideas that conform to the requirements. Each design idea constitutes one Submission.

Registration will be required in order to receive updates on The Challenge by email.

3b. What to submit:

To enter a submission, a Contestant must fill out the submission form on, agree to the Official Rules and any other terms, conditions, or policies that apply to the Contestant’s use of The Challenge website, and must provide the following items:

  1. Name (First and Last)
  2. Email Address
  3. A picture to represent your submission

Your submission must meet the following criteria:

  • A maximum of 10 x A4 PDF or Word pages describing the neighbourhood you’ve chosen and your idea to improve it.
  • Your submitted PDF or Word document may contain no more than 800 words across the 10 pages, but you may include as many images as you like.
  • You should use the 800 words to supplement your visual material: photographs, diagrams, sketches and the written part of your solution should encapsulate your big idea, the process by which you reached it and the benefits you believe it will create for the neighbourhood.
  • Submission in English or Malay language, or both.

As part of your submission, you need to provide a convincing and persuasive argument for how your proposal will improve or develop the neighbourhood. Remember that your submission, as well as being the primary vehicle by which your work will be judged, may also form part of a future business development plan. For both, the communication of ideas powerfully and succinctly is absolutely vital; even if you opt for a primarily visual response, you must provide a written statement to further describe your idea.

  • Where is your neighbourhood? Describe it.
  • What issues or needs in your neighbourhood are you trying to address with your solution?
  • What is your solution idea?
  • Outline the problem as you see it
  • Outline your approach and thinking
  • Tell us about your idea and how you would implement it

3c. Submission Guidelines:

Integration of data: Contestants are encouraged to propose concepts that integrate various ideas to provide a holistic solution, and to indicate how their idea could be sustainable in the long term.

3d. Submission Rules:

Public Display. All eligible Submissions will be made available to the public after the close of The Challenge Period.

Changes and Revisions. Contestants may make changes or revisions to their Submissions until the close of The Challenge Period, on 15/12/2012 (extended to 24/12/2012).

3e. Submission Requirements:

Submissions must meet the requirements below to be eligible for a prize:

  • Must be submitted during The Challenge Period;
  • Must be ideas or designs solutions for communities in Malaysia.
  • Must be original, be the work of the Contestant, and not violate the rights of other parties;
  • Must be made available free of charge to the public, such that anyone may use any of the ideas incorporated into the Submissions to create public solutions for a community or group of people;
  • Must not contain any matter that in the sole discretion of the Administrators, or the judges: (i) depicts hatred; (ii) defames or denigrates (or is derogatory towards) any person or group of persons or any race, ethnic group, or culture; (iii) threatens a specific community in society, including any specific race, ethnic group, or culture; (iv) is intended to or may reasonably incite violence; (v) contains vulgar or obscene language or excessive violence; (vi) contains pornography, obscenity, or sexual activity; (vii) is otherwise indecent, in obvious bad taste, or demonstrates a lack of respect for public morals or conduct; (viii) is politically motivated or using this challenge as political soapbox (viiii) adversely affects the reputation of the Administrators;
  • Must comply with the Terms of Participation of and with applicable law; and
  • Must be in English or Bahasa Malay
    If the Administrators, or judges find any Submission to be unacceptable based on these restrictions or any other provisions in these Official Rules, then such Submission shall be deemed disqualified. The Administrators or the judges may also prevent such a Submission from being displayed on the website, or may remove such a Submission that was already posted.
    Each Contestant (or if a team, then each member of the team) represents and warrants that he, she, or it is the sole author and owner of the Submission, that the Submission is wholly original with the Contestant and that it does not infringe, misappropriate, or otherwise violate any copyright, trade secret rights, or any other rights of any third party.
    Submissions are due by 15/12/2012 at 11:59 (extended to 24/12/2012 at 7:00pm). Submissions will no longer be accepted from this time or date.

4. Intellectual Property Rights

Each Contestant acknowledges and consents that the ideas contained in his/ her or their Submissions may be used by any third party (including but not limited to other Contestants) for any purpose whatsoever without any compensation to the Contestant. Each Contestant grants to the Administrators, and their agents, a perpetual, royalty-free, non-exclusive, worldwide license with the right to sublicense under all of the Contestant’s intellectual property rights in and to each Submission submitted by the Contestant to use, copy for use, make derivative works of, perform publicly, and display publicly, for any non-commercial purpose.

5. Display of Submissions

Submissions will be posted on after the close of The Challenge Period after being screened by the Administrators to confirm that the Submission includes all of the required items (see Section 3, “What to Submit”).
All Contestants will have equal access to Submissions posted on the website.

6. Judges and Winner Selection

6a. Judges

A panel of judges will be appointed by the Administrators. The individual judges that comprise the judging panel may change at the discretion of the Administrators. Judges have the right to withdraw from The Challenge without advance notice in the event of extenuating circumstances beyond their control or as may be otherwise permitted by the Administrators.

6b. Judging criteria

Contestants will be judged according to the criteria below.

  1. Innovation and quality: entrants should aim to submit original and creative ideas.
  2. Feasibility of implementation: includes cost, role and number of volunteers, as well as stakeholder support.
  3. Sustainability: includes how likely the programme is to be fostered and maintained with local and volunteer support.
  4. Impact and scale: includes whether the programme can be scaled up in the neighbourhood and/or replicated in other areas to include all Malaysians.

Winner selection: The potential winners whose Submissions are selected as finalist Submissions (“Finalists”) will be notified and they will go through to the public voting section. Between ten (10) and twenty (20) Submissions will be selected as Finalists to be put forward to the public voting.
The potential winners will be asked too submit a three (3) minute video (camera or phone is acceptable) on there idea/solutions which will go on for public voting

The Administrators reserve the right to cancel the award ceremony.

7. Verification of Potential Winners


Finalists must continue to comply with all terms and conditions of these Official Rules, and winning is contingent upon fulfilling all requirements. Finalists will be notified by email after the date of the judging. Each Finalist, or a Finalist’s parent/guardian if the Finalist is under eighteen (18) years of age, will be required to sign and return to the Administrators, within ten (10) calendar days of the date notice is sent, an Affidavit of Eligibility and Liability/Publicity Release (except where prohibited) to claim the prize. If a Finalist cannot be contacted, fails to sign and return the Affidavit of Eligibility and Liability/Publicity Release within the required time period (if applicable), or if the prize or prize notification is returned as undeliverable, the Finalist forfeits the prize. If a Finalist is disqualified for any reason, the Administrators may award the applicable prize to an alternate winner who had the highest score of the remaining eligible entries.

8. Prizes and Award Ceremony

8a. Prizes

Administrators shall pay prizes as follows.




Grand Prize Winner








Honorable Mention



8b. Award Ceremony

All Finalists will be invited to attend an award ceremony, the details of which will be announced at a later time. The Administrators reserve the right to cancel the award ceremony, in their sole discretion. The Administrators, judges, media representatives, and other guests will also be invited to attend. Traveling to the event for all Finalists will be reimbursed by the Administrators up to one thousand Ringgit (RM1000) for individual Finalists and up to two thousand five hundred Ringgit (RM2,500) for Finalist teams (total, regardless of how many individuals are on the team). All Finalists who is a minor must be accompanied by his or her parent or legal guardian to the ceremony. Finalists who attend the ceremony will have an opportunity to present their Submissions to the judges and answer questions posed by judges. The judges may, at their discretion, take such presentation and answers into account in judging the Submissions. The awarding of a prize is, however, not contingent upon a Finalist attending the award ceremony.

9. Entry Conditions, Release, and Indemnification

By entering, each Contestant agrees to each of the following:

(a)To comply with and be bound by these Official Rules and the decisions of the Administrators, and/or The Challenge judges, which are binding and final in all matters relating to this Challenge.

(b)To release and hold harmless the Administrators and the government, and their respective parent, subsidiary, and affiliated companies, offices, contractors and subcontractors at any tier, suppliers, users, customers, cooperating parties, grantees, investigators, detailees; the prize suppliers; and any other organizations responsible for sponsoring, fulfilling, administering, advertising or promoting The Challenge; and all of their respective past and present officers, directors, employees, agents, and representatives (collectively, the “Released Parties”) from and against any and all losses, damages, costs, expenses, liability, and claims of any kind, including but not limited to any injury, death, damage, loss of property, revenue, or profits, negligence, invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye, or any other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, in each case whether direct, indirect, or consequential, arising out of or relating to a Contestant’s creation or submission of a Submission, participation in The Challenge, acceptance or use or misuse of prize (including any travel or activity related thereto), and/or the broadcast, transmission, performance, exploitation, or use of a Contestant’s Submission. Without limitation of the above, the Released Parties are not responsible for:

i.any incorrect or inaccurate information, whether caused by Contestants, printing errors, or by any of the equipment or programming associated with or utilized in The Challenge;

ii.technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in Internet lines or network hardware or software;

iii.unauthorised human intervention in any part of the entry process or The Challenge;

iv.technical or human error which may occur in the administration of The Challenge or the processing of entries; or

v.any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Contestant’s participation in The Challenge or receipt, use, or misuse of any prize.

©To indemnify, defend, and hold harmless the Administrators and the \ government from and against any and all claims, expenses, and liabilities (including reasonable attorneys’ fees) arising out of or relating to a Contestant’s participation in The Challenge, submission of a Submission, and/or Contestant’s acceptance, use, or misuse of a prize.

Notwithstanding the foregoing, the waivers and releases set forth in this document shall not apply (i) in the case of willful misconduct or (ii) for claims arising out of the unauthorized use or disclosure by Treasury of the intellectual property, trade secrets, or confidential business information of the Contestant.

10. Publicity

Except where prohibited, participation in The Challenge constitutes a Finalist’s consent to the Administrators’, and their agents’ use of the Finalist’s name, likeness, photograph, voice, opinions, and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

11. No Endorsement

The Administrators do not endorse any commercial enterprise or product.

12. General Conditions

The Administrators reserve the right to cancel, suspend, and/or modify The Challenge, or any part of it, if any fraud, technical failures, or any other factor beyond the Administrators’ reasonable control impairs the integrity or proper functioning of The Challenge, as determined by the Administrators. The Administrators reserve the right to disqualify any individual or Contestant it finds to be tampering with the entry process or the operation of The Challenge or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt to undermine the legitimate operation of The Challenge may be a violation of criminal and civil law, and, should such an attempt be made, the Administrators reserves the right to seek damages from any such person to the fullest extent permitted by law. The Administrators’ failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

If for any reason a Contestant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Contestant’s sole remedy is another entry in The Challenge. No more than the stated number of prizes will be awarded.

13. Disputes; Governing Law; Choice of Forum

Contestant agrees that:

(a) any and all disputes, claims and causes of action against the Administrators arising out of or connected with this Challenge, or any prizes awarded, other than those concerning the administration of The Challenge or the determination of winners, shall be resolved individually, without resort to any form of class action; and

(b) any and all claims, judgments and awards shall be limited to actual damages and out-of-pocket costs incurred, including costs associated with entering this Challenge, but shall in no event include attorneys’ fees.

All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of the Contestant, the Administrators, in connection with The Challenge, shall be governed by and interpreted in accordance with Federal Malaysian law and not the law of any state or locality. To the extent that a court looks to the laws of any state to determine or define the Federal Malaysian law, the Contestants, Administrators, agree that such court shall look only to the laws of the Federal Malaysian Law without regard to the rules of conflicts of laws.

Each of the Administrators, and the Contestant agree that the courts in Malaysia, are the exclusive forum for resolving any disputes arising out of or related to The Challenge.

14. Privacy

Any personal information collected from a visitor by registering or filling out the submission form through the Competition website is used to facilitate The Challenge and respond to the registrant in matters regarding the registrant’s Submissions and/or the Competition only. Information is not collected for commercial marketing. Please read the Privacy Policy for complete information.